Otaku

Otaku have worked closely with Singapore-based accounting and business advisory firm, Ardent in revitalizing their identity to raise brand awareness and increase market share. A bespoke typeface was developed for the new logo and a simple identity system were applied and extended to various communication materials.

The new tagline “Client Focused. Excellence Driven.” was introduced to reflect their mantra to forwarding the business.

A core component of this initiative was also to redesign and redevelop their web presence. These goals have been realized by a professional interface design and by clearly promoting the firms value proposition, capabilities, services and customer focus. The web site utilizes a simple but powerful Content Management System that allows Ardent to update their web site at anytime.

The site and new branding materials went live mid September to coincide with the new office move.

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Red Carpet Medical is an initiative of Red Carpet Edition, a company that has pioneered the industry specialising in the development of luxurious and highly exclusive loyalty and acquisition programmes to provide a seamless premium health and lifestyle network.

The brochure needed to communicate Red Carpet Medical’s premium brand image so we created a simple typographic solution based off a simple 2 columns grid layout and employing Bodoni and Helvetica Neue as its primary typeface.

We also worked closely with the in-house marketing team to develop a new identity system for ‘Priority Passage’, another initiative born from Red Carpet Edition.

Otaku have recently partnered with branding powerhouse Sedgwick Richardson on the corporate web presence to Frigstad group of companies.

Tapping upon the branding and design expertise of Sedgwick Richardson, Otaku will deliver the digital animation to the new website.

Otaku has recently been awarded the development of a number of exciting new projects. Some of these includes web optimisation efforts for Nanyang Weddings, the rebranding of Ardent Business Advisory and collateral development for Red Carpet Medical, an initiative of Red Carpet Edition Pte Ltd, a company that pioneered the industry specialising in the development of luxurious and acquisition programmes for the financial, automobile and retail industry.

Over the past few months we have been working closely with Chio Lim Stone Forest, the largest homegrown accounting and business advisory outfit in Singapore and have since relaunched a number of projects for their outsourcing units.

Currently, we have redesigned the web template that is rolled across AccountServe, PayrollServe, AccountStaff and Stone Forest IT.