Otaku have worked closely with Singapore-based accounting and business advisory firm, Ardent in revitalizing their identity to raise brand awareness and increase market share. A bespoke typeface was developed for the new logo and a simple identity system were applied and extended to various communication materials.
The new tagline “Client Focused. Excellence Driven.” was introduced to reflect their mantra to forwarding the business.
A core component of this initiative was also to redesign and redevelop their web presence. These goals have been realized by a professional interface design and by clearly promoting the firms value proposition, capabilities, services and customer focus. The web site utilizes a simple but powerful Content Management System that allows Ardent to update their web site at anytime.
The site and new branding materials went live mid September to coincide with the new office move.
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