Red Carpet Medical is an initiative of Red Carpet Edition, a company that has pioneered the industry specialising in the development of luxurious and highly exclusive loyalty and acquisition programmes to provide a seamless premium health and lifestyle network.
The brochure needed to communicate Red Carpet Medical’s premium brand image so we created a simple typographic solution based off a simple 2 columns grid layout and employing Bodoni and Helvetica Neue as its primary typeface.
We also worked closely with the in-house marketing team to develop a new identity system for ‘Priority Passage’, another initiative born from Red Carpet Edition.
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