Overview
Ardent is a professional CPA (certified public accounting) and business advisory firm that specialises in providing audit, tax compliance, accounting, business advisory, insolvency, restructuring and litigation support for SMEs in Singapore.
It was set up by a team of qualified and experienced professionals drawn from many backgrounds, including audit, corporate restructuring, IPO advisory and insolvency work.
What we did
Otaku was specifically chosen to develop the full range of corporate livery for Ardent to mark the firm’s first anniversary. Otaku demonstrated a keen understanding of Ardent’s needs and corporate culture, and was thus perfectly poised to develop the design of the corporate identity, website and marketing collateral. Through a bespoke typeface and colour palette, the design was able to reflect the modernity of the Ardent.
The tag line “Client Focused. Excellence Driven” was carefully crafted to articulates the firm’s commitment to quality and service standards. It also encapsulated Ardent’s position as a forward-thinking firm.