As part of our startup package offered to new entrepreneurs we have delivered a brand new identity and website for The Physics Tutor. Congratulations!
This month, Otaku moved into a brand new office. The new office situated at 146 Robinson is located across the SIA Building and has been fitted out to meet our growth expectation over the next few years.
Otaku have worked closely with Singapore-based accounting and business advisory firm, Ardent in revitalizing their identity to raise brand awareness and increase market share. A bespoke typeface was developed for the new logo and a simple identity system were applied and extended to various communication materials.
The new tagline “Client Focused. Excellence Driven.” was introduced to reflect their mantra to forwarding the business.
A core component of this initiative was also to redesign and redevelop their web presence. These goals have been realized by a professional interface design and by clearly promoting the firms value proposition, capabilities, services and customer focus. The web site utilizes a simple but powerful Content Management System that allows Ardent to update their web site at anytime.
The site and new branding materials went live mid September to coincide with the new office move.
Red Carpet Medical is an initiative of Red Carpet Edition, a company that has pioneered the industry specialising in the development of luxurious and highly exclusive loyalty and acquisition programmes to provide a seamless premium health and lifestyle network.
The brochure needed to communicate Red Carpet Medical’s premium brand image so we created a simple typographic solution based off a simple 2 columns grid layout and employing Bodoni and Helvetica Neue as its primary typeface.
We also worked closely with the in-house marketing team to develop a new identity system for ‘Priority Passage’, another initiative born from Red Carpet Edition.
Otaku have recently partnered with branding powerhouse Sedgwick Richardson on the corporate web presence to Frigstad group of companies.
Tapping upon the branding and design expertise of Sedgwick Richardson, Otaku will deliver the digital animation to the new website.
Otaku has recently been awarded the development of a number of exciting new projects. Some of these includes web optimisation efforts for Nanyang Weddings, the rebranding of Ardent Business Advisory and collateral development for Red Carpet Medical, an initiative of Red Carpet Edition Pte Ltd, a company that pioneered the industry specialising in the development of luxurious and acquisition programmes for the financial, automobile and retail industry.
Over the past few months we have been working closely with Chio Lim Stone Forest, the largest homegrown accounting and business advisory outfit in Singapore and have since relaunched a number of projects for their outsourcing units.
Currently, we have redesigned the web template that is rolled across AccountServe, PayrollServe, AccountStaff and Stone Forest IT.
Otaku has recently been appointed the digital solutions partner to PayrollServe, the leading outsource payroll provider in Singapore. Over the past few months we have been working closely with their parent company, RSM Chio Lim, and have launched a number of new websites for them.
This ongoing appointment includes search engine optimisation services and the web maintenance of the PayrollServe website. On top of that, we will also be redesigning and adding dynamic functionality to the existing website to optimise for conversion.
For more information on how we can can apply these services to your business, please get in contact with us.
Otaku recently designed a new web presence for FMG Corporate Services. The user-friendly, no-frills redesign promotes the services of FMG who provides corporate secretarial and business formation services.
Otaku has extended its technology offerings through a strategic partnership with IT Booster, who would provide physical IT support services to clients, facilitating Otaku to be a complete 360 technology solutions partner to our clients. IT Booster is a provider of outsourced technical support to Sembawang Country Club, Teeni Enterprise Pte Ltd, Pro-tech and other esteemed local SMEs.
Developed by PayrollServe, PayDay! is a payroll and human resource software that is specifically tailored to the Singapore market. The website exist as the primary communication channel to promote their software. Otaku also delivered a comprehensive SEO and PPC strategy for the new software.
Otaku would to extend our congratulations to the Singapore office of RGL Forensics on the relocation of their new office on 4th August into a bigger premise this year. Otaku has been instrumental in the physical IT migration of the office server, network setup and configuration over the three days long engagement period.
Xeed International is a corporate gifts company based in Singapore. Using Flash technology, the new Xeed Intl site provides users with a simple and visually engaging experience.
Welcome to Otaku. A new web development and online marketing company based in Singapore.
Having worked as a traditional marketer in traditional MNC settings for the greater part of my professional career I was fascinated with the evolution of the traditional role of the marketer with the digital age – heralding blogging superstars like Seth Godin, Hugh MacLeod and Chris Borgan as my personal heroes. I love how Seth Godin references the term otaku, a term which I associate myself with due to my obsession with anime and Japanese culture growing up. A term that is aptly used to describe anyone with an obsession in something in something – be it anime, video gaming or, in the context of Otaku, the studio – online marketing and social media.
There’s a great quote from Seth Godin in a presentation over on TED on the term ‘Otaku’:
‘They have something I call otaku — it’s a great Japanese word. It describes the desire of someone who’s obsessed to say, drive across Tokyo to try a new ramen noodle place, because that’s what they do. They get obsessed with it. To make a product, to market an idea, to come up with any problem you want to solve that doesn’t have a constituency with an otaku, is almost impossible.’
Our web site promotes the 21st century Otaku (us); experienced, informed, creative and obsessively passionate on all things digital. Our team has worked very hard on delivering an experience that communicates who we are and what we do, and we believe confidently that you will get exactly what you see.
If you have any question about our new site, please don’t hesitate to contact us. We look forward to hearing from you, and the opportunity to talk about how we can add value to your business or organisation in the future.
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