Connecting the Dots.
Visiting a web site is now often the most interactive experience that a customer has with a brand. As a result, every part of the experience should support the core values of the brand in question. Intuitive navigation, speed and functionality all need to be balanced to create a positive user experience.
Our proven and scalable design and development methodology begins with a series of Production audits and user experience inquiries, building a thorough understanding of users and project-specific goals. That understanding is channeled into well-informed and inspiring creative direction. Our execution continues through a rigorous technical development process that yields highly usable and dependable digital media. We measure our success by the client relationships we maintain as well as the award-winning work we produce.
Understanding your business and your brand is the critical first step. We work with you to clearly understand your immediate needs and long-term goals, the competitive landscape, and your operating and technical environments. We agree on your business objectives and create a strategic plan of action. We define how the success of the project will be assessed. We also establish project scope, budget, and a detailed work plan.
Once structural basics are in place, we complete information, interaction, and interface design. We develop content and refine the technology architecture. The result is a working prototype of the deliverable, ready for usability testing and refinement.
What will the solution be? Who will use it and how? What will it do? How will it work? What will it look like? Once we agree on project objectives, we define the functional, technical, and creative requirements. We document them and work with you to refine them. We also build a demo or prototype to test our concept.
We now build the final product. If required, we integrate the solution with your existing systems. We test and quality assure the deliverable and make sure you understand how to manage and maintain it.
For a period after launch, we’ll monitor and analyze how the solution performs against the success criteria we defined in the Clarify phase. We also complete documentation for the project and present our thoughts on how to approach the next generation of the solution. We can also design and execute a marketing and promotion plan, conduct training sessions, or help staff your organization to support the new solution.