Meet your new customer.
Consumers are down-trading and shifting to new categories as a result of spending change. Get to know new consumers entering your brand space.
If you conduct a search on Google,Yahoo! or MSN, you’ll notice that some results are placed in a colored box titled ‘Sponsored links’ (Google) or ‘Sponsor results’ (Yahoo!).These listings have been paid for by the companies listed for particular keywords – much as they would purchase a classified ad in a paper or magazine.
The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword. Google AdWords is the most popular form of paid search advertisement.
Pay Per Click search engine advertising is the most cost-effective form of online advertising, placed to the top and side of natural search results, with the advantage that customers only pay when people click through to their site. Nomad offer PPC management for Google AdWords and Yahoo! Search Marketing paid search campaigns. Account management can help to improve traffic, reduce costs and improve conversion rates to ensure our clients are gaining the maximum return on investment.