WeChat Marketing

There is simply nothing quite like WeChat outside China and it’s fair to say that few people wanting to do businesses in China or to Chinese can afford to ignore the platform.

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Entering the China Market? Forget a website. It’s WeChat First.

With 938 million monthly active users Globally and 2.5 million users in Singapore, WeChat marketing is crucial is any inbound marketing campaigns.

WeChat had 938 million monthly active users as of Q1 2017

768,000,000 daily logged in User (Sept 16)

WeChat is growing at a rate 35% YOY

570 million daily active users

2.5 million users in Singapore

WeChat boasts a 95% smartphone penetration rate in Malaysia

Detailed functions of WeChat public accounts

There are differences between subscription and services WeChat public accounts. You can find a list of these differences in the table beside.

Subscription accounts

Subscription accounts are a good choice for companies or individuals for which content is the core service provided to customers: ability to publish daily is a key feature and other features provided by the account are more limited

Service accounts

Service accounts are more appropriate for companies aiming at providing a wider set of services through WeChat: customer service, e-commerce, games, or other interactive feature. Content can be provided but it is not the core service

Services Subscription Account Service Account
# of messages 1 per day 4 per month
Visibility Inside dedicated Folder Within friend list
Automatic answers: send url, WeChat message, video, sound or pictures when users sends a message Yes Yes
WeChat Menus: Menus at the bottom of the account linking to web-pages Yes Yes
Targeted messaging: Put users in sub-groups to send targeted messages Yes Yes
Customer service messages: Enable to message users via WeChat API. Yes Yes
E-Commerce functionality No Yes
URL Shortening: Generate QR Codes based on short URL No Yes
Multiple QR Code to identify traffic source No Yes

Otaku Interactive's 4-Steps to WeChat Success

Most businesses are using the platform for pushing promotional branded content and setting up an E-commerce store to capitalise on socially driven commerce.

However the possibilities for organisations go far beyond this. Interesting case studies include the LINQ hotel in Las Vegas which enabled their hotel rooms’ equipment (lights, doors, air con etc.) to be controlled via their WeChat official account.

1.

Official Account Development

Content Translation
Custom Menu
Content Input
Backend functions

2.

Increase Followers

KOL
Content writing
Videos
Promotions etc

3.

WeChat Marketing

O2O Marketing
Interactive Marketing
Advertisement
Word of Mouth
Develop new customers

4.

Community Management

manage customer relationship via direct messaging
collect customer feedback
after-sales conversation
broadcast messages

Creation of China OA Account

Registration Fees for Service Account including setting up the welcome message & keyword auto reply feature

Value
Value
$3,000

SGD

Purchase Plan
  • Weibo & WeChat Setup
  • WeChat Menu Setup
  • Custom QR Code Design
  • Chinese Translation
  • Chinese Translation

Creation of China OA Account

Registration Fees for Service Account including setting up the welcome message & keyword auto reply feature

  • * Do note that Chinese users (accounts originating from China) cannot find / follow International Accounts.
Value
Value
$800

SGD

Purchase Plan
  • Weibo & WeChat Setup
  • WeChat Menu Setup
  • Custom QR Code Design
  • Chinese Translation

Micro Influencer Marketing in China

Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before purchasing.

Leveraging on influencers is a good way to reach your potential customers through other channels while having the help of ambassadors. By exposing your company’s brand to several social circles of people, brand ambassadors will help you to reach your goals and to create a brand image while increasing awareness of your company.

Fashion

Video Tutorial Series

Construct mockups or production-ready pages in-browser with Variant Page Builder

Beauty

Video Tutorial Series

Construct mockups or production-ready pages in-browser with Variant Page Builder

Food & Beverage

Product reviews

Construct mockups or production-ready pages in-browser with Variant Page Builder

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If you’re looking for a group of China based digital influencers, we can help you organise the most rewarding campaign for your business.