Did you know that, according to a study by ADigital, 80% of users check their email several times a day? And that Internet users have a positive perception of this channel, especially when it comes to receiving product offers?
Despite being one of the longest-running channels of digital marketing and many who have ventured to announce its decline, we verify in all our projects that email marketing continues to be one of the channels with the highest ROI today.
Why do you need to have email marketing in your strategies?
Because it is highly effective. Email marketing is effective in terms of return because the format of the communications, much broader than in any other online advertising technique, results in a much more memorable impact. Furthermore, the user conversion process implies a high level of interaction, which translates into attracting customers with a high interest in the brand.
Because it allows a high level of segmentation. Thanks to the different user capture techniques for the database and the history of interactions with them, we can create email lists with a high level of segmentation. If we add to this the power of big data and marketing automation, we see that it is possible to launch highly personalized and dynamic communications.
Because it is ideal for testing. Email marketing campaigns are a privileged format to carry out A / B tests of infinite variables (subjects, call to actions, creatives, and messages from landing pages, capture forms, etc.) that allow us to find the most effective formula and the best conversion ratio. Ultimately, this translates into better results for the brand.
Because it is a flexible and creative format. Email makes an impact with highly creative and relevant pieces for users, including video and interactive formats. New trends, like kinetic email, encourage interactivity, and continue to be able to surprise the public. And all this adapted to mobile devices.
Because it adapts to different needs. Recruitment email marketing can address different objectives and strategies: not only is it essential in 100% conversion-oriented campaigns, but it can also provide quality traffic through content campaigns with top-of-the objectives. -funnel to increase engagement and nurture a future conversion.