WeChat Marketing
There are a number of factors that contribute to the formation of customer expectations, including those that potential customers first encounter online.
Start a ConversationEntering the China Market? Forget a website. It’s WeChat First.
With 889 million users and 2.5 million users in Singapore, WeChat marketing is crucial is any inbound marketing campaigns.
WeChat had 938 million monthly active users as of Q1 2017
768,000,000 daily logged in User (Sept 16)
WeChat is growing at a rate 35% YOY
570 million daily active users
2.5 million users in Singapore
WeChat boasts a 95% smartphone penetration rate in Malaysia
Subscription Account
Subscription accounts are stacked into a specific folder and can send 1 message per day
Good for companies / individuals for which content is the core service provided to customers: the ability to publish daily is a key feature.
Service Account
Service accounts appear as friends and can send 4 messages per month (more visibility but smaller quantity of push messages)
Includes Advanced features. Appropriate or companies aiming to provide a wider set of services through WeChat: customer service, e-commerce. games or other interactive features.
Content can be provided but it is not the core purpose.
- * Do note that Chinese users (accounts originating from China) cannot find / follow International Accounts.
Otaku Interactive's 4-Steps to WeChat Success
Official Account Development
Content Translation
Custom Menu
Content Input
Backend functions
Increase Followers
KOL
Content writing
Videos
Promotions etc
WeChat Marketing
O2O Marketing
Interactive Marketing
Advertisement
Word of Mouth
Develop new customers
Community Management
manage customer relationship via direct messaging
collect customer feedback
after-sales conversation
broadcast messages
Creation of China OA Account
Registration Fees for Service Account including setting up the welcome message & keyword auto reply feature
This accounts allows your content to be visible by all users including accounts originating from China. We use a third party business license to register your WeChat account. The account will remain attached to the Chinese legal entity. You can still pick your own account name, logo and description, but the legal name of the company will also appear on the account.
Creation of International OA Account
Registration Fees for Service Account including setting up the welcome message & keyword auto reply feature
Micro Influencer Marketing in China
Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before purchasing.
Leveraging on influencers is a good way to reach your potential customers through other channels while having the help of ambassadors. By exposing your company’s brand to several social circles of people, brand ambassadors will help you to reach your goals and to create a brand image while increasing awareness of your company.
Fashion
Video Tutorial SeriesConstruct mockups or production-ready pages in-browser with Variant Page Builder
Beauty
Video Tutorial SeriesConstruct mockups or production-ready pages in-browser with Variant Page Builder
Food & Beverage
Product reviewsConstruct mockups or production-ready pages in-browser with Variant Page Builder
If you’re looking for a group of digital influencers, we can help you organise the most rewarding campaign for your business.
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