WeChat Marketing
There is simply nothing on the scale of the WeChat platform outside China and it’s fair to say that few people wanting to do business in China or to the Chinese community locally can afford to ignore this platform.
Start a ConversationEntering the China / Chinese Market? Forget a website. It’s WeChat First.
WeChat is a popular messaging app that does pretty much anything you need- Think Facebook messenger on steroids. You can pay for goods and services, book taxis, book train tickets, send money to friends- again, pretty much anything you need.With 938 million monthly active users globally and 2.5 million users in Singapore, WeChat marketing is crucial is any inbound marketing campaigns.
WeChat has over 1 billion daily active users since 2018
45 billion messages sent daily
WeChat is growing at a rate 35% YOY
410 million audio and video calls daily
2.5 million WeChat users in Singapore
WeChat boasts a 95% smartphone penetration rate in Malaysia
Our 4-Steps to WeChat Marketing Success
Most businesses are using WeChat for pushing promotional branded content and setting up an E-commerce store to capitalise on socially driven commerce.
However the possibilities for organisations go far beyond this. Interesting case studies include the LINQ hotel in Las Vegas which enabled their hotel rooms’ equipment (lights, doors, air con etc.) to be controlled via their WeChat official account.
Official Account Development
Content Translation
Custom Menu
Content Input
Backend functions
Increase Followers
KOL
Content writing
Videos
Promotions etc
WECHAT MARKETING
O2O Marketing
Interactive Marketing
Advertisement
Word of Mouth
Develop new customers
COMMUNITY MANAGEMENT
Manage customer relationship via direct messaging
Collecting customer feedback
After-sales conversation
Broadcast messages
Detailed functions of WeChat public accounts
There are differences between subscription and services WeChat public accounts. You can find a list of these differences in the table beside.
Subscription accounts
Subscription accounts are a good choice for companies or individuals for which content is the core service provided to customers: ability to publish daily is a key feature and other features provided by the account are more limited
Service accounts
Service accounts are more appropriate for companies aiming at providing a wider set of services through WeChat: customer service, e-commerce, games, or other interactive feature. Content can be provided but it is not the core service
| Services | Subscription Account | Service Account |
|---|---|---|
| # of messages | 1 per day | 4 per month |
| Visibility | Inside dedicated Folder | Within friend list |
| Automatic answers: send url, WeChat message, video, sound or pictures when users sends a message | Yes | Yes |
| WeChat Menus: Menus at the bottom of the account linking to web-pages | Yes | Yes |
| Targeted messaging: Put users in sub-groups to send targeted messages | Yes | Yes |
| Customer service messages: Enable to message users via WeChat API. | Yes | Yes |
| E-Commerce functionality | No | Yes |
| URL Shortening: Generate QR Codes based on short URL | No | Yes |
| Multiple QR Code to identify traffic source | No | Yes |
Cost Effective WeChat Marketing
Our aim is to fill the marketing gap in your business by becoming your "pay-as-you-go," full-service Wechat marketing department.
Basic
$400 Per Month- 2 Articles a Month (B-Monthly)
- Custom Text Formatting
- Custom Reply Function (< 10)
Value
$600 Per Month Value- 4 Articles a Month (Weekly)
- Articles shared 2 times
- Custom Text Formatting
- Custom Reply Function (< 10)
Premium
$1200 Per Month- 8 Articles a Month (Weekly)
- Article shared 6 times
- Custom Text Formatting
- Custom Reply Function (< 10)
Creation of China OA Account
Registration Fees for Service Account including setting up the welcome message & keyword auto-reply feature.
- * Suitable for Companies trying to target the China Market.
- WeChat Registration Setup
- WeChat Menu Setup
- Custom QR Code Design
- Chinese Translation
- WeChat Design Localization
Setting up of International OA Account
Registration Fees for Service Account including setting up the welcome message & keyword auto reply feature.
- * Suitable for Companies trying to target the Chinese community outside China.
- WeChat Registration Setup
- WeChat Menu Setup
- Custom QR Code Design
- Chinese Translation
- WeChat Design Localization
Micro Influencer Marketing in China
Influencer marketing isn’t optional in China. More than anywhere else, consumers rely on reviews by peers and bloggers to tell them what’s hot before purchasing.
Leveraging on influencers is a good way to reach your potential customers through other channels while having the help of ambassadors. By exposing your company’s brand to several social circles of people, brand ambassadors will help you to reach your goals and to create a brand image while increasing awareness of your company.
If you’re looking for a group of China based digital influencers, we can help you organise the most rewarding campaign for your business.
Other Services
Providing a holistic brand experience for the Chinese consumer in Singapore and China
Media Strategy
Deriving a plan of action on how messages will be delivered to the Chinese consumer.
WeChat Management
Get your WeChat marketing going now with the help of our in-house teams.
Community Management
Helping you build an authentic Chinese community through various touchpoints.
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Live Broadcasting
Use live video to change the way your brand can interact with audiences.
Influencer Engagement
Identifying and working with the right Chinese influencers to work with your brand.
Offline Activation
Promoting your product, brand, or service through in-person interactions via events.
Trying to reach out to the Singapore Chinese market?
Not sure how to target the Chinese consumers in Singapore? Our content marketing strategy generates constant leads for you all year round. It costs about 62% less than traditional marketing yet generates about 3x as many leads. Use our content to show chinese customers what makes you special from the rest.
Learn More FROM $300
Reaching a highly attractive audience of educated, affluent, and active Chinese nationals in Singapore via WeChat and Website.
We founded 狮城攻略, a web portal and WeChat account that creates content for and about the new Chinese mainstream in the service of empowering the Chinese community to navigate the complexities of an increasingly diverse and connected Singapore. We produce information that is designed to educate, enlighten and aid the Chinese community on living in Singapore.
狮城攻略
Chinese web portal covering everything in Singapore for the Chinese audience.
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狮城视频
Featuring Chinese language videos on all things Singapore for entertainment and news.
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