STEP 1

WHITE HAT SEO, BLACK HAT SEO

Prior to embarking on any SEO or inbound marketing endeavor, it is crucial to grasp the fundamentals of SEO Best Practices. Familiarizing yourself with the concepts of White Hat and Black Hat is of utmost importance. The realm of the web remains somewhat untamed, with Google reigning supreme. Adhering to its guidelines is paramount. Failure to do so, and opting for black hat techniques, will inevitably expose you to severe and incapacitating penalties imposed by Google.

WEB SPAM

Again, before you begin any SEO or inbound marketing endeavour, you must understand the definition of Web-Spam, and how to avoid it. Use spam at your peril! Not only will it make your website look extremely amateur, and put off the majority of your target market, but it will also get you in lots of trouble with the Search Engines, and can lead to a search engine visibility black-out!

LINK METRICS

Take the time to acquaint yourself with Link Metrics, a significant factor in Google’s ranking algorithm. This comprehensive guide will delve extensively into the topic, providing in-depth discussions and insights on its importance.

STEP 2

WEBSITE DESIGN

Know Google Panda Update. This is a fresh approach but this one has emerged as an immensely important factor for SEOs and Inbound Marketers. Panda takes in the Social Media Metrics and also your websites template. Ensure your web design adheres to Panda Update guidelines.

Create and upload an updated sitemap: Enabling faster search engine crawling of pages on a redesigned site. This way, search engines can find your new pages and get an idea of how everything is flowing around the place.

Redirects: If you have updated your domain name or URL structure during the redesign, place 301 redirects from old URLs to their new counterparts in order using English It does this by saving the SEO value of your old pages and ensuring that visitors to those URLs are automatically sent elsewhere on web site.

Develop an effective internal linking structure: Develop a natural and user-friendly internal linking structure that directs the way for both search engine crawlers as well visitors to visit through your site. Use descriptive anchor text and link relevant pages to establish the structure of your website for search engines.

TRANSFERRING DOMAINS?

For those planning on redesigning an old website, changing your domain name or rebranding itself it may be very useful to know some of the best practices there are around Domain Transfers and Redesigns. Understanding what these standards are and maintaining them will help your music make the switch without a hitch.

STEP 3

CHOOSE YOUR TECHNOLOGY

Choose the technologies that you are going to build your website in. We recommend using HTML and CSS as the basis for all websites, wherever possible. Avoid basing a website in Flash, Java, JavaScript and AJAX. These technologies can be used as cool snippets to spice up the site, but only to spruce up the HTML and CSS. Search Engines find it extremely difficult to read the content of anything that is not based in HTML or CSS, and if the Search Engines can’t read it, it can’t rank it.

CHOSE A GOOD, SEO FRIENDLY CONTENT MANAGEMENT SYSTEM

A poor, non-SEO friendly Content Management System (CMS) can cause havoc to any websites SEO efforts, creating duplicate content problems and not allowing many on-site optimisations to be performed. Make sure that you use an SEO friendly, extremely flexible and adjustable CMS system.

RESEARCH YOUR KEYWORD PHRASES

Now that you are familiar with Google’s governing principles, and how its algorithms select which websites to rank and which ones to tank, it is time to get cracking on the optimisation process. Keyword Research is the basis of any SEO campaign. You should not even begin to plan your website architecture, design or strategy until you have decided upon a set of key keyword phrases to target.

PLAN YOUR WEBSITE CONTENT

If we had to pinpoint the single most important inbound marketing factor for any website, it would be the website’s content. Create high-quality, valuable, and unique content that satisfies the needs of your target audience. Incorporate relevant keywords naturally within the content, but focus on providing informative and engaging material that keeps visitors on your site and encourages sharing.

We believe that Content Creation is the most essential part of any SEO/ SMM (social media marketing) campaign. It is also the most time-consuming stage. Find that time, and put in 100% of your effort. It will pay off.

PLAN YOUR INFORMATION ARCHITECTURE

Building an easily navigable, sensible Information Architecture (or website navigational structure) is critical, both to Inbound Marketing and all-round user experience. Make sure that this site navigation is Conversion Optimised. Provide an exceptional user experience to visitors by optimizing website navigation, improving page layout and design, and enhancing site usability. A positive user experience leads to longer visit durations, lower bounce rates, and increased engagement, which can positively impact your search rankings.

STEP 4

CONTROL YOUR INTERNAL LINK JUICE

Controlling Internal Link Juice is an important SEO tactic. We discussed Link Juice in Link Metrics. Link Juice is the amount of ranking juice passed by a link from one web page to another. It is important to control the flow of link juice throughout your site, so that it is spread evenly throughout. This will give the best chance for all of your pages to rank, which in turn helps in the targeting of the long tail keywords and elevates your overall domain rank. You also want to make sure that you are not passing link juice to pages that would serve no purpose in the rankings, such as ‘contact’ pages. You can do this by the use of NoFollow Tags , Robots Tags and Robots.txt and Google Parameter Blocking.

OPTIMISE YOUR META TAGS AND META DATA

Meta Tags and Meta Data are some of the first on-page indicators looked at by the Search Engines, which use them to help identify the content and relevancy of the webpage. Their relevancy to SEO has diminished significantly in the past five years, but they are still a very good starting point for any optimisation strategy. If your Meta Data is relevant to a Google search request, your website will be ranked in the search results pages. Where it is ranked depends on your link metrics, social media metrics and brand exposure across the web, as well as the many other factors that are discussed in this guide. Be warned, Meta Tags are often subject to extremely Spammy activity. Avoid spam at all costs.

OPTIMISE YOUR ALT ATTIBUTES AND NOSCRIPTS

The Alt Attribute was initially designed to help the visually impaired understand the content of an image. Search Engine Spiders read the contents of the Alt Attribute, hoping to learn more about the image and the page that it is on. Make sure that the content of the Alt Attribute accurately describes the image, and avoid putting keywords in there that are not related to the image itself. The NoScriptworks on a similar premise to the Alt Attribute. It should be used to describe the content of a video or Flash animation. Again, make it relevant and non-spammy.

OPTIMISE YOUR ANCHOR TEXT

Anchor Text is the text used in a hyperlink. Every hyperlink that you see on this page has anchor text. It describes the page that a link links to, and is an important ranking factor in SEO and inbound marketing. When a search engine spider is trying to understand the content of a web page, it will often look at the anchor text of all incoming links for clues. It is therefore a key ranking factor. Make sure that all of your internal hyperlinks are optimised to be accurate descriptions of the web pages that they are linking to. The same applies to any incoming links- see if you can’t request that they are relevant, unique and specific. Don’t over-optimise all of your anchor text, as this can be seen as a sign of spam.

STEP 5

A key element of SEO is constructing inbound links (also referred to as backlinks). Some of the effective ways to create high-quality inbound links for SEO are as follows.

Produce targeted, informative and engaging content: Great quality posts are crucial because that is what you will need to get trusted inbound links. High-quality content gets linked to (which is an excellent thing, but not all the public URLs on our site are)-When you create great stuff worth linking to hippest those freshly generated – other sites link back to it as a genuine resource.

Guest blogging: Get A-Writing to guest post on high-ranking websites in your industry. Remember to create valuable guest posts that direct traffic back to your site, Storie adds, “whether through an author bio with a link or via the piece itself.

Outreach and relationship building: You should outreach and build relationships by reaching out to other website owners, bloggers or influencers in your niche. Indicate that you would love to collaborate, give expert insights or write for them.

Promote on social media: Post your content to different of the networks. If people find your content useful and relevant, they will link it to their websites or share on social media which plants an endless amount of inbound links.

Influencer partners content: Work with influencers or authorities in your industry to produce interviews, podcasts, etc together. They can help you get more natural inbound links because of their reach and authority.

Build shareable assets: This can be in the form of infographics, research studies, ultimate guides or interactive tools. The reason for this is that these assets are inherently more likely to receive inbound links from other sites as resources they, too can provide valuable new information on.

Join industry forums and communities: Share your thoughts on online discussion boards and industrial-specific communities. We upvote those whose comments share an insight, answer a question or contribute to the discussion in some way. Add a link to your site in the signature of any forums you belong and post at.

Directory submission: Submit your site to a good niche and directory list. Opt for quality and relevance as low-quality directories can actually degrade your SEO.

STARTING YOUR LINK-BUILDING CAMPAIGN

Still to this day, Link Building is key in ranking. Building a culture of link-building is critical. Asking for links should be approached without second thought and more often than once a month. Avoid spammy Link Building, if you are getting loads of white-hat links rather than few, then the rewards will be both quick and many.

Generate high authoritative one-way links from websites in your industry. Concentrate on building links naturally by promoting content, guest blogging for authority sites, reaching out to influential people in your field and participating actively through social media. Backlinks boost the reputation of your website and presence in SERPs.

Local SEO

It will be useful for you to try optimising your local business in local searches which can be achieved by establishing and optimizing a Google My Business listing, ensuring consistent NAP (Name/Address/Phone number) information on online directories as well as garnering positive customer reviews.

Always remember that the key to great link-building is QUALITY, not QUANTITY. You target authoritative, relevant sites where it makes sense for a link to your content. Inbound links are not created quickly, they take time and effort to establish but the success of it can help you aid your website in SEO as well as increasing organic search visibility.

STEP 6

OPTIMISE FOR THE SEARCH ENGINE VERTICALS

Optimising for Vertical Search provides a vast array of opportunities for any inbound marketing strategy. The results are often staggering, frequently surpassing traditional optimisation in traffic volumes and conversion ratios.

OPTIMISE FOR LOCAL SEARCH

We have put this near the end intentionally. To have a successful local SEO campaign, it is first important to tick all of the standard SEO boxes. As long as your regular optimisation efforts are well under way, Optimising for Local Search is fairly straightforward, but the rewards are often breathtaking!

AVOID DUPLICATE CONTENT

Duplicate Content is a major problem in the world of inbound marketing and SEO. A website is only as good as its content. For content to be truly great, it must be unique. It cannot be unique if there are multiple copies of it across the web. This confuses the search engines, as they see multiple versions of the same content, and must decide which ones to rank and which ones to remove from the results pages.

Duplicate Content is one of the biggest problems facing any web publisher, and must be identified and rectified. Useful tools for removing duplicate content are the 301-Redirect, Rel=Canonical Tag, Robots NoIndex, Rel=Prev/ Rel=Next Function, the Syndication/ Source Tag and Google Parameter BlockingBetween these nifty techniques, you should be able to do away with any duplicate content issues. It is worth paying particular attention Duplicate URL Issues.

STEP 7

EMPOWER WITH CUSTOMER REVIEWS

User Reviews are a crucial factor in both consumer confidence and in Google’s ranking algorithms. Not only does it prove to Google, Bing, Yahoo and your target consumer that you are a trusted site, it also increases your brand mentions across the Internet, which ticks another major box in the world of search. Make sure that user reviews are included in your website, and try to persuade happy clients to write positive reviews on multiple reviewing sites.

SOCIAL MEDIA MARKETING

Although it is a time consuming and ongoing process, in the long run, you will reap multiple benefits. Contacting Singapore influencers, finding ways through which social media impacts SEO:

More traffic to your website: Having a very active presence on social media, and linking to everything you write can help get people out of the platforms so they land on your! If people share and engage with your social media content, this can result in more inbound links which is a very important factor for SEO.

Social signals: Social Signals are likes, shares or comments amongst other reactions to content from social media species. Though, social signals on their own are not a ranking factor for search engines but instead work to influence SEO factors such as exposure and link acquisition capabilities. Interesting & Promotable – This type of content will be shared with a larger audience which in turn can get you additional organic backlinks from other sites.

Brand Authority And Reputation: With a dominant social media presence, you can even improve your brand authority and reputation. This makes people trust you more and possibly search for your website in the results. Higher backlink removal rates lead to better organic search rankings

SERPs and social media profiles: By now, most well-optimized websites with active social accounts enjoy branded SERP listings. Well-maintained social media profiles can help increase your presence online making it easier for users to discover and engage with your brand.

Content Distribution through Social Media: It means Sharing your website content on social media platforms to make it reach more and more people. If your content (even outside links) is shared a lot on social networks and gets interactions, this may result in the growth of traffic to it as well as more favorable user metrics for search robots which can influence ranking positions.

Influencer Partnerships and Collaborations: Partnering with influencers or industry experts on social media can help you increase your reach and drive more traffic to your website. When influencers post your Storified content, and mention your brand name in their posts or on Instagram stories this is a way to boost up some traffic and might earn you more backlinks hence also working positively toward the off-page SEO.

Social media and local SEO: If you can use social media properly, then it is going to be a significant boost for your local SEO as all the search engines have placed great importance on how people interact with each other once they get this result. A local company may even benefit from this, as greater geographical visibility can work to enhance rankings in a Local Q&A.

Social media may not directly affect search engine rankings but it does have an impact on the elements that are in your control as far as SEO is concerned i.e. content amplification, brand visibility increase, engagement and possible organic link building capabilities. Incorporating social media in your digital marketing strategy will help improve and complement SEO – increasing the traffic to your web page.

Not only does Social Media Marketing enable a brand to gain headway on the Search Engine Results Pages, but it also gives you access directly through their channels. Use it well.

STEP 8

ANALYSE YOUR CAMPAIGN

Tracking the successes of your SEO campaign takes time and commitment. But it is a process that must be done, especially if you have spent considerable resources and time in optimising your website in the first place.

Implement tools like Google Analytics to track your website’s performance, monitor keyword rankings, and analyze user behavior.

Performing ongoing Performance Analytics on your campaign is vital for its success: work out what’s working and what isn’t, and then hypothesise, trial, and refine. Regular analytics will provide you with a wealth of knowledge. Knowing how many backlinks, retweets, shares, and likes is crucial to running a great campaign. Also, regularly review your SEO efforts, identify areas for improvement, and make data-driven decisions to refine your strategies.

For more detailed and specific user behaviour information, place Action Tracking Code on your website, and learn exactly how your users interact with your brand.

Keep up to date with SEO trends, changes in algorithms and best practice. SEO has been a shifting landscape and therefore, it is important that you are updated to keep up with the trends.

But keep in mind, SEO is a marathon and not a sprint- it requires time, dedication to an ongoing process! For professional help or need some guidance from an SEO agency to host a good SEO strategy on your site’s head, then reach out the best affordable web hosting company in town.