Overview
Keydence, established in 1997, is a pioneering leader in the field of building automation systems, and they commissioned us to create a corporate video that would effectively showcase their expertise and offerings. With a strong presence in Singapore and a remarkable 25-year history, Keydence has earned recognition for their tailored solutions in building automation systems, including cabling and security systems, designed to fortify and connect businesses in the ever-evolving landscape of today’s corporate world.
Challenges
Keydence’s corporate video presented a unique set of challenges. We needed to encapsulate the essence of their 25-year journey, their commitment to customization, and their extensive array of services while ensuring that the video was engaging, informative, and aligned with their brand identity.
Approach
Our approach was to create a compelling narrative that would effectively convey Keydence’s core principles and expertise. We combined various elements of storytelling, visual appeal, and information dissemination to create an engaging video. We began by scripting the video, ensuring that it delivered a clear message about Keydence’s dedication to maximizing system performance and achieving optimal connectivity. We highlighted their strong in-house research and development capabilities, emphasizing their capacity for customizing and integrating systems to meet the unique needs of each client. We also showcased Keydence’s commitment to delivering complete, comprehensive, and effective tailored solutions, regardless of project complexity.
To visually communicate Keydence’s achievements and capabilities, we incorporated high-quality footage of their projects, team members in action, and state-of-the-art technology. We highlighted the diverse industries they serve, including banks, data centers, corporate offices, retail and entertainment establishments, warehouses, and factories.
Results
The resulting corporate video effectively captured the essence of Keydence’s journey and its commitment to excellence in building automation systems. It communicated their expertise in a compelling way, leaving a lasting impression on viewers. Creating a corporate video for Keydence allowed us to effectively convey their dedication to providing customized solutions in building automation systems and security. We are proud to have played a role in showcasing their achievements and expertise, contributing to their continued success in Singapore and beyond.