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Create a set of achievable goals
Let’s get real here: setting a goal like “I want to be the numero uno in Google search results for my clothing store within three months” is like trying to ride a unicorn to the moon. Even the big players in the department store game find that goal unrealistic. So, let’s shift gears and set some achievable goals, shall we?
Think conversions, my friend! Set a goal that’s based on a percentage increase in sales or brand awareness. That’s where the real magic happens. Sure, rankings matter, but they’re just one piece of the puzzle, not the holy grail.
How about this: “I’m determined to boost web-conversions by a fantastic 20% over the next six months.” Now we’re talking! This goal is not only realistic but totally doable for any Inbound Marketing adventure. With this goal in mind, it’s time to put on your strategy hat and figure out how to make it happen. Stick with our guide, follow it to a T, and you’ll be well on your way to achieving those awesome results. You got this!
Everything must be relevant
Listen up, folks! It’s time to get real about web spam and set the foundation for a killer SEO/SMM strategy. Here’s a crucial tip: relevance is the name of the game. Everything you write or code into your website needs to be laser-focused on its purpose, whether it’s the overall function of your website or specific web pages.
If you’re describing an image, make sure your description is spot-on. When it comes to meta data, accurately reflect what the web page is all about. We get it, the world of Search Engine Optimization and Social Media Marketing can tempt you to sprinkle unrelated keywords here and there, hoping for some quick wins. And hey, those wins might come knocking, but when you’re caught red-handed, the penalties can be downright disastrous. Trust us, Google’s got a knack for uncovering the truth.
So, remember this golden rule: everything must be relevant, my friends. Stay true to it, and you’ll steer clear of web spam pitfalls while paving your way to long-term success.
Use everything in moderation
Here’s a valuable lesson for your SEO and SMM endeavors: everything in moderation.
Yes, you heard it right. Just like in life, going overboard with any single optimization tactic can raise those pesky spam flags for search engines. So, here’s our sage advice: embrace a balanced approach by utilizing a combination of various techniques without fixating too much on any one of them.
But wait, there’s more! The secret sauce to triumph in your SEO and SMM campaigns lies in the creation of captivating and distinctive content. It’s the holy grail, the ultimate game-changer that can make or break your success.
So, remember the mantra: moderation is key. Embrace a well-rounded mix of techniques and let your compelling content take center stage. That’s how you’ll conquer the digital realm like a true champion!
Actionable Guide to SEO
- Learn about SEO
- Before you Embark
- Building your Site
- Considerations for SEO
- Building Inbound Links
- Optimise your Site
- Social Media Marketing
- Analyse your site
WHITE HAT SEO, BLACK HAT SEO
Prior to embarking on any SEO or inbound marketing endeavor, it is crucial to grasp the fundamentals of SEO Best Practices. Familiarizing yourself with the concepts of White Hat and Black Hat is of utmost importance. The realm of the web remains somewhat untamed, with Google reigning supreme. Adhering to its guidelines is paramount. Failure to do so, and opting for black hat techniques, will inevitably expose you to severe and incapacitating penalties imposed by Google.
Again, before you begin any SEO or inbound marketing endeavour, you must understand the definition of Web-Spam, and how to avoid it. Use spam at your peril! Not only will it make your website look extremely amateur, and put off the majority of your target market, but it will also get you in lots of trouble with the Search Engines, and can lead to a search engine visibility black-out!
Take the time to acquaint yourself with Link Metrics, a significant factor in Google’s ranking algorithm. This comprehensive guide will delve extensively into the topic, providing in-depth discussions and insights on its importance.
Make sure that you are familiar with Google’s Panda Update. This is a new but incredibly important factor for SEOs and Inbound Marketers. Panda takes into account the Social Media Metrics and the design of your website. Make sure that your web design is compliant with Panda Update best practice.
- Submit an updated sitemap: Generate and submit an updated XML sitemap to search engines, allowing them to crawl and index your redesigned website effectively. This helps search engines discover your new pages and understand the overall structure of your site.
- Set up proper redirects: If you have changed your domain name or URL structure during the redesign, implement 301 redirects from old URLs to new ones. This preserves SEO value from the old pages and directs users to the appropriate content on the new website.
- Build a solid internal linking structure: Create a logical and user-friendly internal linking structure to guide search engines and visitors through your website. Use descriptive anchor text and link relevant pages together to help search engines understand your website’s structure and content hierarchy.
If you are in the process of redesigning an existing website, altering your domain name, or revamping your branding, it is essential to stay informed about the best practices concerning Domain Transfers and Redesigns. Keeping up-to-date with these practices will ensure a smooth and successful transition.
CHOOSE YOUR TECHNOLOGY
CHOSE A GOOD, SEO FRIENDLY CONTENT MANAGEMENT SYSTEM
A poor, non-SEO friendly Content Management System (CMS) can cause havoc to any websites SEO efforts, creating duplicate content problems and not allowing many on-site optimisations to be performed. Make sure that you use an SEO friendly, extremely flexible and adjustable CMS system.
RESEARCH YOUR KEYWORD PHRASES
Now that you are familiar with Google’s governing principles, and how its algorithms select which websites to rank and which ones to tank, it is time to get cracking on the optimisation process. Keyword Research is the basis of any SEO campaign. You should not even begin to plan your website architecture, design or strategy until you have decided upon a set of key keyword phrases to target.
PLAN YOUR WEBSITE CONTENT
If we had to pinpoint the single most important inbound marketing factor for any website, it would be the website’s content. Create high-quality, valuable, and unique content that satisfies the needs of your target audience. Incorporate relevant keywords naturally within the content, but focus on providing informative and engaging material that keeps visitors on your site and encourages sharing.
We believe that Content Creation is the most essential part of any SEO/ SMM (social media marketing) campaign. It is also the most time-consuming stage. Find that time, and put in 100% of your effort. It will pay off.
PLAN YOUR INFORMATION ARCHITECTURE
Building an easily navigable, sensible Information Architecture (or website navigational structure) is critical, both to Inbound Marketing and all-round user experience. Make sure that this site navigation is Conversion Optimised. Provide an exceptional user experience to visitors by optimizing website navigation, improving page layout and design, and enhancing site usability. A positive user experience leads to longer visit durations, lower bounce rates, and increased engagement, which can positively impact your search rankings.
CONTROL YOUR INTERNAL LINK JUICE
Controlling Internal Link Juice is an important SEO tactic. We discussed Link Juice in Link Metrics. Link Juice is the amount of ranking juice passed by a link from one web page to another. It is important to control the flow of link juice throughout your site, so that it is spread evenly throughout. This will give the best chance for all of your pages to rank, which in turn helps in the targeting of the long tail keywords and elevates your overall domain rank. You also want to make sure that you are not passing link juice to pages that would serve no purpose in the rankings, such as ‘contact’ pages. You can do this by the use of NoFollow Tags , Robots Tags and Robots.txt and Google Parameter Blocking.
OPTIMISE YOUR META TAGS AND META DATA
Meta Tags and Meta Data are some of the first on-page indicators looked at by the Search Engines, which use them to help identify the content and relevancy of the webpage. Their relevancy to SEO has diminished significantly in the past five years, but they are still a very good starting point for any optimisation strategy. If your Meta Data is relevant to a Google search request, your website will be ranked in the search results pages. Where it is ranked depends on your link metrics, social media metrics and brand exposure across the web, as well as the many other factors that are discussed in this guide. Be warned, Meta Tags are often subject to extremely Spammy activity. Avoid spam at all costs.
OPTIMISE YOUR ALT ATTIBUTES AND NOSCRIPTS
The Alt Attribute was initially designed to help the visually impaired understand the content of an image. Search Engine Spiders read the contents of the Alt Attribute, hoping to learn more about the image and the page that it is on. Make sure that the content of the Alt Attribute accurately describes the image, and avoid putting keywords in there that are not related to the image itself. The NoScriptworks on a similar premise to the Alt Attribute. It should be used to describe the content of a video or Flash animation. Again, make it relevant and non-spammy.
OPTIMISE YOUR ANCHOR TEXT
Anchor Text is the text used in a hyperlink. Every hyperlink that you see on this page has anchor text. It describes the page that a link links to, and is an important ranking factor in SEO and inbound marketing. When a search engine spider is trying to understand the content of a web page, it will often look at the anchor text of all incoming links for clues. It is therefore a key ranking factor. Make sure that all of your internal hyperlinks are optimised to be accurate descriptions of the web pages that they are linking to. The same applies to any incoming links- see if you can’t request that they are relevant, unique and specific. Don’t over-optimise all of your anchor text, as this can be seen as a sign of spam.
OPTIMISE FOR THE SEARCH ENGINE VERTICALS
Optimising for Vertical Search provides a vast array of opportunities for any inbound marketing strategy. The results are often staggering, frequently surpassing traditional optimisation in traffic volumes and conversion ratios.
OPTIMISE FOR LOCAL SEARCH
We have put this near the end intentionally. To have a successful local SEO campaign, it is first important to tick all of the standard SEO boxes. As long as your regular optimisation efforts are well under way, Optimising for Local Search is fairly straightforward, but the rewards are often breathtaking!
AVOID DUPLICATE CONTENT
Duplicate Content is a major problem in the world of inbound marketing and SEO. A website is only as good as its content. For content to be truly great, it must be unique. It cannot be unique if there are multiple copies of it across the web. This confuses the search engines, as they see multiple versions of the same content, and must decide which ones to rank and which ones to remove from the results pages.
Duplicate Content is one of the biggest problems facing any web publisher, and must be identified and rectified. Useful tools for removing duplicate content are the 301-Redirect, Rel=Canonical Tag, Robots NoIndex, Rel=Prev/ Rel=Next Function, the Syndication/ Source Tag and Google Parameter BlockingBetween these nifty techniques, you should be able to do away with any duplicate content issues. It is worth paying particular attention Duplicate URL Issues.
ANALYSE YOUR CAMPAIGN
Tracking the successes of your SEO campaign takes time and commitment. But it is a process that must be done, especially if you have spent considerable resources and time in optimising your website in the first place.
Implement tools like Google Analytics to track your website’s performance, monitor keyword rankings, and analyze user behavior.
Performing ongoing Performance Analytics on your campaign is vital for its success: work out what’s working and what isn’t, and then hypothesise, trial, and refine. Regular analytics will provide you with a wealth of knowledge. Knowing how many backlinks, retweets, shares, and likes is crucial to running a great campaign. Also, regularly review your SEO efforts, identify areas for improvement, and make data-driven decisions to refine your strategies.
For more detailed and specific user behaviour information, place Action Tracking Code on your website, and learn exactly how your users interact with your brand.
Stay informed about the latest SEO trends, algorithm updates, and industry best practices. SEO is an evolving field, and keeping up with changes helps you adapt and stay competitive.
Remember, SEO is a long-term process that requires patience, consistency, and continuous optimisation. It’s recommended to seek professional assistance or consult with an SEO agency if you require expert guidance in implementing an effective SEO strategy for your website.
Supercharge your online visibility and dominate search engine rankings.
We specialize in driving organic traffic and skyrocketing your online presence through expert Search Engine Optimization (SEO) strategies. With our comprehensive SEO services, you’ll experience increased visibility, higher website traffic, and greater brand authority. We focus on generating qualified leads and maximizing your return on investment (ROI) by targeting the right audience with the right keywords.
Don’t let your competitors outrank you. Take control of your online success today! Contact us and let’s embark on an SEO journey that will propel your business to new heights. Together, we’ll conquer search engine rankings and ensure that your brand shines brightly in front of your target audience. Get in touch now and unlock the power of SEO for your business!