The marketing campaign for the Marvel mobile game “Marvel Snap”, was a successful example of how to market a mobile game based on a popular franchise. There are several lessons that can be learned from the campaign:
First, the campaign leveraged popular characters and concepts from the Marvel Universe. The game featured beloved Marvel characters and incorporated elements from the movie tie ins. This helped to attract fans of the movie and the Marvel brand in general, who were likely to be interested in playing a game that allowed them to interact with their favorite characters and explore the universe.
Second, the game offered rewards and promotions to players who completed certain tasks or made in-app purchases. This encouraged players to engage with the game more and potentially spend money. In-game rewards can be a powerful motivator for players, as they give players a sense of progress and accomplishment, and can encourage them to keep playing the game.
Third, the timing was crucial to the success of the campaign. The game was released in conjunction with the movie, which helped to generate buzz and excitement for both the game and the movie. This allowed the game to capitalize on the hype and anticipation surrounding the release of the movie and helped to ensure that the game was top-of-mind for fans of the franchise.
Fourth, the marketing campaign made use of social media platforms to promote the game and engage with fans. This helped to spread awareness of the game and generate interest among potential players. Social media is a powerful tool for game marketing, as it allows developers to connect with their audience in a more personal way and create a sense of community around the game.
In conclusion, the marketing campaign for the Marvel mobile game tie-in to Avengers: Infinity War offers several valuable lessons for marketers looking to promote a mobile game based on a popular franchise. By leveraging popular characters and concepts, offering in-game rewards and promotions, timing the release of the game to coincide with a related movie or event, and utilizing social media, marketers can create a successful campaign that generates interest and excitement among potential players.